Marketing & Brand Strategy
RSN. helps businesses build a brand that looks good, feels intentional, and actually connects with people. From identity to visuals to content direction, we guide you through creating a brand that stands out and stays consistent.
What this includes:
Brand Identity Development
Tone, personality, colors, messaging
Brand Identity Development
What to post, when to post, and how to stay consistent
Creative Direction
How your brand should look, feel, and communicate
Campaign Planning
Launches, promos, seasonal pushes
Website Design
01
RSN. creates clean, modern, and intentional websites that match your brand identity and make a strong first impression. Every site is designed to be easy to navigate, visually consistent, and built to help your audience understand who you are and what you offer.
02
Video Content Creation
RSN. produces modern, aesthetic short‑form videos and consistent social media content that keeps your brand active and engaging. From Reels and TikToks to brand stories and product highlights, we create visuals and messaging that feel authentic, on‑brand, and built for growth.
03
Photography Services
Professional, intentional visuals that elevate your brand and tell your story clearly. Whether it’s lifestyle photos, product shots, events, or sports photography, RSN. captures clean, modern imagery that helps your business show up confidently online and in print.
04
Brand Story Services
RSN. helps brands communicate their “why” through intentional storytelling and clean, modern visuals. We create brand story videos and narrative content that highlight your mission, values, and personality in a way that feels authentic and easy for your audience to connect with.
Strategy
Sutton Place Hotels Toronto - Unscripted Luxury
Partnered with Sutton to craft a campaign strategy rooted in their philosophy of human‑centred, unscripted luxury. I focused on translating this ethos into messaging that felt authentic and emotionally resonant, ensuring brand consistency while leaving space for spontaneity and individuality.
By balancing operational precision with storytelling, I helped strengthen client engagement and deliver a strategy that elevated Sutton’s unique positioning in the market.
North York Community House - Donor Empowerment Campaign
Led the strategic development of the ALL IN: TEAM NYCH campaign, reframing donor giving as active participation in community change.
I synthesized research insights into emotionally resonant messaging, crafted visuals that connected with both corporate and grassroots audiences, and built a framework that empowered donors to see themselves as partners in impact. This project showcased my ability to merge narrative clarity with strategic execution.
Canoe – Experiential Dining Strategy
Designed and pitched the Drift Menu concept for Canoe, anchoring each dish in Canadiana cuisine and the narrative of “letting yourself drift.” My strategy emphasized experiential dining, weaving storytelling into menu naming and guest experience.
The concept won Canoe’s internal competition, highlighting my ability to combine creativity, cultural insight, and operational feasibility into a winning strategy that elevated the brand’s lunch service.